At Codestage, we are constantly pushing the boundaries of what is possible with technology and creative marketing. Recently, we had the opportunity to develop a unique marketing game for Pepsi’s promotion with the renowned Hamza that used spatial sound to engage and entertain players.
The game, which was designed to be played on both desktops and mobile devices, challenged players to navigate through a virtual Pepsi can and collect bubbles using spatial sound. As players progressed through the levels, they were able to unlock new content, such as exclusive Pepsi merchandise designed by Hamza.
To create a truly immersive and engaging experience, we implemented spatial sound technology that allowed players to use their device’s speakers to navigate the virtual can and collect the bubbles. This added a new dimension to the gameplay and made it even more enjoyable for players.
In addition to the innovative use of spatial sound, we also integrated analytics into the game to track player behavior and engagement. This allowed us to gain valuable insights into how players were interacting with the game and make data-driven decisions about how to optimize the experience.
In addition to the game, we created an automatic reward system that awarded players merch based on their results using a complex algorithm.
The result was a huge success. The game attracted thousands of users and generated a significant amount of buzz for Pepsi. Players were highly engaged with the game, and many spent hours navigating the virtual can and collecting bubbles.
Overall, we are thrilled with the success of the Pepsi marketing game and the impact it had on the brand. Allowed us to create a truly unique and engaging experience that resonated with players and generated significant buzz for Pepsi. We are always looking for new ways to help our clients connect with their audiences and drive engagement, and we look forward to continuing to innovate in this space.